Ternio Newsroom Staff | November 2022
Businesses talk a lot about “transparency”. Trust cannot be built without it. For companies that depend upon customer loyalty and repeat sales, embracing it as a core value is essential. But what is it, really?
According to Forbes, it is “… the process of being open, honest, and straightforward about various company operations. Transparent companies share information relating to performance, small business revenue, internal processes, sourcing, pricing, and business values.”
The business strategy company Cascade defines it as “…the practice of sharing information amongst people on important matters internally and externally. It’s the process of having active and effective communication channels across the business’s various stakeholders.”
Others define it as “a company culture that encourages the open sharing of information and accountability at all levels.”
According to Oxford (and put more simply), transparency means something that is “distinctly seen” or “directly visible”.
Transparency is Not Enough (but it’s a good start)
As important as transparency is, at Ternio it’s just the beginning. We know that no matter how clean the window is from your resort hotel room, if you’re looking at the parking lot instead of the ocean, you’re probably not happy. While making something “visible” is a good first step, Ternio believes it is not enough. That’s why our version of transparency is hard-wired into our culture and includes the following elements:
Were you expecting the ocean view and got the parking lot view instead? That won’t happen with Ternio. We’ll set clear, precise expectations, and within our ability to deliver. We believe it’s imperative that you know exactly what to expect, and that we deliver on those expectations, every time you entrust your business to us.
Human error is inevitable. It’s how we learn. Relentless examination of our data and processes over the years has helped us identify improvement opportunities, spot developing issues early, and significantly reduce errors. Infrequently as errors may occur, when they do we own them. If there are setbacks or challenges in a process, you’ll be the first to know, and we’ll offer solutions at the same time.
“Data-driven” has become a business mantra. It’s no secret that this concept has been a massive driver behind the development and evolution of Ternio’s solutions. But data alone is not the same as information. Here’s an example.
This is a page of raw data from the recently deployed James Webb Telescope:
This is James Webb Telescope data translated into an image:
To a non-scientist trying to visualize the mysteries of the cosmos, one of these is clearly more useful than the other. At Ternio, we strive to provide useful information, not just access to data. Based on years of process development and collaboration, our customers receive the most relevant and useful data for each solution. We turn data into information and present that information to make it easily understood and actionable.
Whether we are restoring and repairing instruments, applying data technology to optimize preference cards, or helping make the instrument procurement process more efficient, Ternio’s customers needn’t wonder or worry. Our solution dashboards combined with push text and email notifications keep Ternio’s customers apprised of instrument location, status, and condition every step of the way.
Transparency: A Step Toward Trust
Trust is earned by establishing a mutual understanding of expectations, being clear about promises made, and delivering on those promises, consistently. At Ternio transparency is more than simply providing customers with a dashboard full of data. We believe it is our responsibility to make sure that the data we present to our customers is accurate, practical, and timely, and that it provides the information for them to hold us accountable.